Great Google Hangout Session on Social Media Marketing

Ten Ways to Improve Your Instagram Page

Like any other social networking site, there are methods to improve and make your Instagram page thrive.  Here are ten ways to help your site:  choose your photos wisely, cross-post with other social networking sites, don’t forget to turn off the privacy button, do your research, follow and friend and give accolades, geotag your photos, look for suggested users and follow them, perfecting your craft, spacing your photographs, and use the power of hashtags.

#1: Choose your photos wisely.

Keep your audience in mind when choosing your photos for your site. Who are your viewers?  What’s in it for them when they see your photograph? Audience analysis is important in photography as well as other forms of communication. Choose photographs that will appeal to and attract a wide audience.

#2:  Cross-post with other social networking sites.

Cross-posting is used all the time in social networking. Widen your audience and link your Instagram photo to your Facebook or Twitter accounts. In return, they may like, share, and  cross-post back to you.

#3: Don’t forget to turn off the privacy button.

 The privacy button has its purpose and it is good to be able to protect yourself from photos that you don’t necessarily want displayed all over cyberspace.  However, if you do have interesting photographs that you want to share, don’t forget to change your settings in order

to attract followers and make your page available to view. For posting to your account, use the public button.

#4: Do Your Research.

Visit other Instagram accounts. Which photos are the most popular and are getting the most shares and views? This is a good way to do your research in order to post your photos and improve your page. Again, keep your audience in mind, but see what people like to view.

#5: Follow and Friend and Give Accolades.

This is the golden rule of social networking. Make new friends and keep the old, and then made them happy. Giving a compliment will make someone’s day and help build your own account. It’s a win-win and definitely good cyber karma.

#6: Geotag Your Photos.  

Geotagging your photos will allow other viewers to discover where you took the photograph and they will be able to share their photographs that they took in a similar location with you. Geotagging is also a great way to make followers and friends from a geographical perspective.

#7: Look for the Suggested Users and Follow them. 

This is similar to the concept of Facebook. The site will offer “suggested friends” to follow. You can find friends, look up suggested users that take photos like you, and then you can follow them. Following up on suggested friends is another good way of building up your Instagram website.

#8:  Perfecting your Craft. 

Don’t worry about perfection when you are first starting out: just post the photos anyway!  Just like any other craft, you will improve with practice, practice, practice! Just keep snapping photos and post away. Sometimes the slightly blurred or off-centered photo makes the most effective image.

#9: Spacing your photographs.

Just like blogging or writing for a website, it is a good idea to space out your photographs. If you post too often or too many photos at once, your site will appear cluttered, you may overwhelm your viewers, and you may not have photographs for awhile. Consistency is key, so post a photograph a day or a couple times a week.

#10: Use the power of hashtags. 

Hashtags are a Twitter phenomenon, and have crossed over into other social networking. The key to using hashtags are to make sure that they are real hashtags and not made-up ones. Viewers who try to access a hashtag that is not real is like clicking on a dead link. Use them, but use them wisely.

There are numerous ways to spice up your Instagram page: using hashtags, spacing your photographs, perfecting your craft, looking for suggested friends, geotagging your photographs, following, friending, and complimenting fellow Instagram users, doing your research, turning off that privacy button, cross-posting to other social media sites, and choosing your photographs wisely will help you reinvent an amazing Instagram account! 

How To Use Twitter for Marketing Your Business.

Wondering how to use social media for marketing your business? Some of you who are less than tech savvy may even be wondering how to use social media in general, either way, all of you need to know how to use Twitter for social media. Facebook is also great, but if you only have time for one, knowing how to use Twitter can prove to be a quick and effective method of marketing your website.

How To Use Social Media

Many of you may be on Facebook to talk with friends or maybe do a little page snooping, but did you know that social media is becoming one of the best places to advertise as well? Since a lot of social media marketing has to do with user interaction, users are generally more trusting than through other avenues. According to “Hubspot”, businesses who take advantage of social media sites like Twitter average 2x as many leads as those who do not use it. Speaking generally, the key to using Twitter and Facebook is content. By developing and sharing helpful, informative, or funny content, you are going to experience a natural level of viral marketing through likes and shares. If you struggle, perhaps enlisting the help of a content writing service would be very beneficial to you. Otherwise, you must continually create, share, and promote your blogs, info-graphics, and special offers through social media.

How To Use Twitter

Now, let’s take a look at how to use Twitter for marketing. Unlike Facebook, you only get 140 characters to capture a reader’s attention. This will take a little practice, but with some practice, you too can learn how to use Twitter like a pro. Although not all inclusive, here are the top 3 tips on how to use Twitter for marketing a business or blog.

#1 Create a Hook

Since you will have limited space to gain reader attention, you must make certain that you use every word to captivate, excite, or intrigue.  @CatfoodBreath is one of my favorite examples of this. They have a short, catchy, and funny bio coupled with regular witty posts. Although not the topic for everyone you could learn a lot by watching them for a few days.

#2 Post Regularly

Tweets come and go quickly and sense you may missed your audience the first time, post early and often, several times per day if possible. Although you may start slowly, just stick with it and you will soon reap the rewards…maybe.

#3 Interact with Others

Ending point #2 on a maybe has to do with this tip. If you do not interact with others on Twitter, you will not have any followers, so you will be wasting your time and text. One of the best ways to get started is by following others that seem to share a similar interest or for business, a similar target audience. Most of the time, people will follow you back. In addition to this, adding your Twitter page to all of your online and offline marketing materials is another way to boost followers. Lastly, don’t be afraid to ask, send an email to your current clients, friends, and family, this will help you get started. Remember, the first follower is the hardest to get.

The age old adage about not putting all your eggs in one basket applies to social media. By taking the time to learn how to use Twitter and other social sites, you can diversify your social presence, which has been proven to lead to an increase in lead generation. On average users spend one of every six minutes on social media, will you be there? If not let us help you get your social media marketing started today. Aside from social you should also reach out to clients via search marketing.