Wondering how to use social media for marketing your
business? Some of you who are less than tech savvy may even be wondering how to
use social media in general, either way, all of you need to know how to use Twitter
for social media. Facebook is also great, but if you only have time for one,
knowing how to use Twitter can prove to be a quick and effective method of
marketing your website.
How To Use Social
Media
Many of you may be on Facebook to talk with friends or maybe
do a little page snooping, but did you know that social media is becoming one
of the best places to advertise as well? Since a lot of social media marketing
has to do with user interaction, users are generally more trusting than through
other avenues. According to “Hubspot”, businesses who take advantage of social
media sites like Twitter average 2x as many leads as those who do not use it.
Speaking generally, the key to using Twitter and Facebook is content. By
developing and sharing helpful, informative, or funny content, you are going to
experience a natural level of viral marketing through likes and shares. If you struggle,
perhaps enlisting the help of a content writing service would be very
beneficial to you. Otherwise, you must continually create, share, and promote
your blogs, info-graphics, and special offers through social media.
How To Use Twitter
Now, let’s take a look at how to use Twitter for marketing.
Unlike Facebook, you only get 140 characters to capture a reader’s attention.
This will take a little practice, but with some practice, you too can learn how
to use Twitter like a pro. Although not all inclusive, here are the top 3 tips
on how to use Twitter for marketing a business or blog.
#1 Create a Hook
Since you will have limited space to gain reader attention,
you must make certain that you use every word to captivate, excite, or
intrigue. @CatfoodBreath is one of my
favorite examples of this. They have a short, catchy, and funny bio coupled
with regular witty posts. Although not the topic for everyone you could learn a
lot by watching them for a few days.
#2 Post Regularly
Tweets come and go quickly and sense you may missed your
audience the first time, post early and often, several times per day if
possible. Although you may start slowly, just stick with it and you will soon
reap the rewards…maybe.
#3 Interact with
Others
Ending point #2 on a maybe has to do with this tip. If you
do not interact with others on Twitter, you will not have any followers, so you
will be wasting your time and text. One of the best ways to get started is by
following others that seem to share a similar interest or for business, a
similar target audience. Most of the time, people will follow you back. In
addition to this, adding your Twitter page to all of your online and offline
marketing materials is another way to boost followers. Lastly, don’t be afraid
to ask, send an email to your current clients, friends, and family, this will
help you get started. Remember, the first follower is the hardest to get.
The age old adage about not putting all your eggs in one
basket applies to social media. By taking the time to learn how to use Twitter
and other social sites, you can diversify your social presence, which has been
proven to lead to an increase in lead generation. On average users spend one of
every six minutes on social media, will you be there? If not let us help you
get your social media marketing started today. Aside from social you should also reach out to clients via search marketing.
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